The price of this strap was very reasonable and it was a perfect fit for my 'cruise' watch. It is well made and quite attractive--I would have used this strap on a higher-end watch.[Several years back, I picked up one of those glitzy copy-cat watches that go on sale for $10-15 in the gift shop before the end of a cruise. The watch is a Bijoux "Terner", a brand which I've seen aboard several cruise ships. When the band needed replacement, I figured initially that I'd be ahead if I just tossed out the whole thing out or if I donated it instead of buying a nice new strap for a ten buck watch.]I was hard-pressed to see a quality difference between this strap and higher priced straps in jewelry and department stores. I'm glad I purchased it. My low cost watch is glammed-up again. The strap has held up its looks.The next time I need a strap replacement--regardless of the price of the watch--I'll be looking at this brand and model watch strap again.